Introduction to Sport Marketing - Paperbackby Aaron C. T. Smith (Author), Constantino Stavros (Author), James Skinner (Author) Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Author Biography Aaron C. T. Smith is Professor and Director of the University of Canberra Research Institute for Sport and